Big global brands visit 'Atmosphere's' & 'The Box' shows
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Big global brands visit 'Atmosphere's' & 'The Box' shows
Fashion&Vogue - 17,Oct,2008 - fibre2fashion - fibre2fashion

ATMOSPHERE¡¯S ¡°The not-to-be-missed rendezvous for international buyers and designers¡± welcomed 7326 buyers - 66% international and 34% French.

THE BOX, the hyper-selective and convivial separate rendezvous, welcomed 2553 buyers - 53% international and 47% French. 9800 visitors entered, representing 1% more than the season of March 2008.

Buyers came from the 4 corners of the planet: BLOOMINGDALE'S and SAKS FIFTH AVENUE in New York, HANKYU DEPARTMENT STORES INC and ISETAN in Japan, FENWICK LIMITED, FORTNUM AND MASON and HOUSE OF FRASER in Great Britain¡­ as well as AMC, BAYCREWS, COMPLEX INTERNATIONAL, GOLFE BUYING OFFICE, HP France, ISETAN, MARUBENI, MINT PARIS¡­

The top 10 of international visitors to the Box came from Japan, Italy, Spain, USA, UK, Germany, Belgium, Switzerland, Denmark, Austria.

The top 10 of international visitors to ATMOSPHERE¡¯S came from Japan, Italy, USA, Spain, UK, Germany, Belgium, Hong Kong, Switzerland, South Korea.

We can note a increase of Italian visitors (+34%), Spanish visitors (+84%) and a decrease of Japanese visitors (-17%) and North American visitors (- 18%)

The hype event of British Fashion Week, the underground showroom On|Off presented us its British New Gen in Atmosph¨¨re¡¯s through a selection of the hippest UK designers ¡°Honor to Eccentricity¡±: Steph Aman, Alexander Koutny, Sarah Arnett, Yuchi, Romina Karamanea.



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